ENTERTAINMENT X'NTER (eX)
"Jakarta's Ultimate in Fun and Leisure"

PT Plaza Nusantara Realti, a subsidiary of the Company with 81.73% of shares ownership of shares, opened Plaza Indonesia Entertainment X’nter, commonly known as “eX” on its land in Jalan M. H. Thamrin, on February 14, 2004.

eX is Jakarta’s pioneer in lifestyle entertainment and is the first of its kind in Indonesia, a center fully dedicated to entertainment and recreation.

eX has a total gross area of around 20,800 square meters and a total lettable area of 15,461 square meters. Connected to Plaza Indonesia, eX quickly established a strong synergy with Plaza Indonesia and Grand Hyatt Jakarta.

Setting a new benchmark in lifestyle entertainment, eX is an unique fusion of art, retail and recreation, with its modern architecture, innovative retail concepts, upscale entertainment facilities and dining venues. eX’s success lies in its wide appeal to all ages -kids, teenagers, adults, to senior citizens. With its broad market niche, combined with its innovative efforts to bring in the latest retail and lifestyle concepts, eX is Jakarta’s leading entertainment destination.

With a bold daring vision, eX introduced to Jakarta a new sophisticated definition of leisure and fun. eX takes pride in launching several new dining and lifestyle concepts to Jakarta. The exclusive VIP cinema theaters by Studio XXI introduced a luxurious way of watching movies. Celebrity Fitness’ first outlet in eX launched a widespread fitness
culture in the city.

The 5 anchor tenants are Studio XXI, Spin City, Celebrity Fitness, Hard Rock Cafe and Fashion TV Bar. These anchor tenants, together with the broad selection of franchised cafes, restaurants and trendy retail shops, provide the upscale consumer a wide variety of lifestyle and leisure facilities in a fun and lively environment.

In 2007, eX achieved an average occupancy rate of 99.2%, from 99.1% in the previous year, with vacancy attributed to new tenancy fit-out periods. The average rental rate closed at US $ 30.03, a slight drop from US $ 32.89 in 2006. Total revenue climbed to Rp 55.0 billion, from the previous year’s amount of Rp 54.3 billion. A Gross Operating Profit of Rp 40.6 billion was achieved, an increase from Rp 40.1 billion in 2006.

Dynamic and innovative, eX constantly improves its tenant mix and zoning. 11 new retailers and F & B outlets opened in 2007 such as Guess Watches, Apple Ibox, Diva, Cream and Fudge, Death by Chocolate, Pho 2000, and Cocoa Trees. Moreover, 6 stores were renovated during the year.

In its 4th year of operations, eX maintains its position as Jakarta’s leading upscale entertainment and leisure destination through a strong commercial synergy with Plaza Indonesia and Grand Hyatt Jakarta, by providing the best entertainment and lifestyle facilities, and offering frequent exciting, entertaining events for its loyal customers. eX will further strengthen its positioning with 3 new levels of food, entertainment and lifestyle concepts in Plaza Indonesia retail extension, which is scheduled to open in December 2008.

With its innovative building design, combined with its broad appeal and extensive selection of recreational and retail offerings set in a dynamic ambiance, eX stands out as the city’s pulse in entertainment and social life.